Brandzoo Media is a performance marketing agency based in New Delhi that runs paid media engineered around one metric: return on ad spend. Every campaign we launch is tied to revenue — not impressions, not reach, not clicks for the sake of clicks.
We've managed crores of rupees in ad spend across Meta, Google, YouTube, and programmatic for D2C brands, lead-gen businesses, app installs, and B2B SaaS. The playbooks we use are the same ones top in-house teams run — minus the agency markup and politics.
You're a great fit if you're:
If any of these sound familiar, we can help:
Our performance marketing playbook starts with account architecture — typically consolidating into fewer, better-fed campaigns so the algorithm gets the signal it needs to optimize. Then we layer in a creative testing engine — 8-12 new variants per week, structured around proven hook → problem → solution → CTA frameworks.
From there we operate on a strict weekly cadence: Monday for creative review, Wednesday for budget reallocation, Friday for landing page and bid analysis. Every change is documented; nothing is fire-and-forget.
We tear down your existing account structure, tracking, and creative library — and rebuild for signal density.
Server-side, GA4, Conversions API, enhanced conversions. If revenue isn't tracked properly, nothing else matters.
Hook-led scripting, UGC production, weekly variant testing. Fresh creative every week, always.
Advantage+, PMax, manual campaigns — we pick the structure that fits your data, not what's trendy.
Once a CPA is locked, we scale budget while expanding audiences, landing pages, and retention loops.
We work with the best-in-class stack — battle-tested in production.
We've helped D2C brands scale from ₹6L to ₹84L/month in revenue without sacrificing ROAS, real estate brands hit ₹38 CPL at scale, and app businesses cut CAC 45% with UGC creative.
Performance marketing is paid advertising where you only pay for measurable outcomes — leads, sales, app installs, or qualified clicks. Unlike traditional brand advertising that optimizes for reach or impressions, performance marketing is engineered around return on ad spend (ROAS), cost per acquisition (CPA), and contribution margin.
Regular digital marketing includes a mix of brand, content, social, and paid. Performance marketing is the subset focused specifically on direct-response paid media with strict ROAS targets. At Brandzoo Media we run both — but performance is where we measure success in revenue, not vanity metrics.
A break-even ROAS depends on your contribution margin. For most D2C brands with 60-70% gross margin, a profitable ROAS sits between 2.5x and 4x. Premium products with higher margins can profitably scale at 2x. Low-margin products often need 5x+ to be sustainable.
Both. We're platform-agnostic — we pick the channel mix that fits your data, product, and audience. Most D2C accounts run 60/40 Meta/Google. Lead-gen businesses often skew 70/30 Google/Meta. We build the right mix from your unit economics, not platform preference.
Yes. About 70% of new clients come with existing Meta and Google accounts. We start with a deep account audit, restructure for algorithmic learning, fix tracking gaps, and ship new creative — usually within the first 2 weeks.
We work best with brands spending ₹2L+ per month on ads. Below that, the management fee becomes inefficient. If you're below that threshold, we'll be honest with you and recommend either freelancers or a self-managed approach with our consulting support.
Free audit + custom plan within 24 hours. No obligation.